Girl Scouts of America is promoting positive body image among girls in a new PSA.
To promote self-esteem, the organization used four models from Wilhelmina Curve, the agency's size-10-and-up division, for a video series called "The Changing Face of Fashion."
Via StyleList:
"The fashion industry remains a powerful influence on girls and the way they view themselves and their bodies," Kimberlee Salmond, a senior researcher at the Girl Scout Research Institute, said in a statement. "Teenage girls take cues about how they should look from models they see in fashion magazines and on TV, and it is something that they struggle to reconcile with when they look at themselves in the mirror."
