Kentucky Fried Chicken is now known as KFC.
International House of Pancakes is now IHOP.
And of course, International Business Machines is IBM.
Each company acquiesced to the popularity of a commonly-used acronym over the formal corporate name.
Now it is PricewaterhouseCoopers' turn.
For years, PricewaterhouseCoopers has been known to employees and clients as "PwC." But it wasn't until this week that the organization gave the acronym its official blessing by adopting it as its official moniker.
The accounting firm, which claims to be "the most recognizable brand among the Big Four global professional services networks," is shedding its 22-letter name for the "PwC" moniker "in order to strengthen, and modernize how it represents its worldwide network to its clients, its people and the communities in which it operates."
PwC has 163,000 employees in 151 countries in firms across the PwC network who now can proudly use the name they've been calling themselves for years.