Ray-Ban 75th anniversary campaign "Never Hide" salutes those who flout conventions in plain site.

Iconic eyewear brand Ray-Ban has been creating marketing under the tagline “Never Hide” for the past five years. Now, as part of their 75th anniversary, new ads showcase those who have, throughout history, stepped out of the shadows and into the sunlight.

The campaign is said to be a salute to "people from various eras who have flouted conventions in plain sight." The campaign includes scenes of a gay couple strolling the streets holding hands in the 1950’s, World War II military volunteers, progressive style icons, and even 1940’s jitterbuggers.

 

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