Red Bull, the high-caffeine energy drink wants you to sit down, relax, and read.
The Red Bulletin, a glossy print magazine and iPad app is scheduled to hit newstands in the U.S. in June.
They are targeting their loyal 18- to 34-year-olds, and trying to extend the Red Bull brand presence into their day-to-day lifestyle.
"For most other brands, the commitment is just to the product," says Raymond Roker, associate publisher of The Red Bulletin, but Red Bull's aim, he says, "is to have a rich conversation with our audience."
The $4.99 magazine will have a newstand circulation of 75,000 and be available for subscription at $12 for 12 issues. Plans also call for a Sunday newspaper inserts, in the Los Angeles Times, Chicago Tribune, New York Daily News, The Miami Herald and The Houston Chronicle.
The Red Bulletin already is published in nine countries, including Great Britain, Ireland and Germany.
Source: USA Today