Sewer gators invade New York. "Swamp People" are thrilled.

Alligators who live in sewer systems are an urban myth.

Or are they?

Residents of New York City have spotted sewer gators popping up all over town.

Of course these gators are actually highly realistic sculptures--part of a guerrilla marketing campaign for the new season of History's "Swamp People."

The cable TV series follows alligator hunters throughout the Louisiana bayou.

The campaign is designed to bring the show a little closer to home for New Yorkers.

AOL reports that In addition to the sculptures, New Yorkers were treated to samples of Cajun cuisine as a food truck popped up around town serving dishes such as fricassee of swamp rabbit, alligator sauce piquante and nutria sausage.

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