It was three Super Bowl broadcasts ago that Mars brand Snickers raised a firestorm <blogger's overstatement for affect> when it aired an ad featuring two men inadvertently locking lips and then recoiling.
The spot provoked the ire of gay groups, and was pulled from the air within 24 hours.
Snickers is returning to the Super Bowl telecast this year with an ad test marketed with group of more than 1,000 people and approved by the company's CEO (not to mention the folks at CBS).
This year's ad features television icons Betty White and Abe Vigoda (of Barney Miller fame). The fine folks at Mars have leaked few details of the spot other than to release the spot's tagline: "You're not you when you're hungry" and to say that "It has nothing that the gay community would find offensive."
Source: USA Today
