It was about a year ago that I blogged about Frito Lay's launch of Sun Chips, the solar powered produced chip. In this last year, Frito Lay certainly has ridden the eco-friendly consumer wave to success.
The CPG company's vp-marketing Gannon Jones had this to say to Brandweek:
Sun Chips is becoming one of, if not, the fastest growing snack brand in our company and the snack industry. It is well aligned with health trends. Consumers want to make small steps in eating a little better. They view Suns Chips as a small step . . . We were looking at how to maintain the growth of the business. It was late 2006 when like everybody else was starting to become concerned about the planet and environment. Al Gore’s An Inconvenient Truth came out. We started to see that there was an intersection of people who were concerned with their health and the planet’s health. Out of that was born the hypothesis that we could begin to connect Sun Chips more prominently with the environment so [the brand would become] a small step for me and the planet.
Sun Chip sales are up 17.6%, totaling $201.8 million for the 52 weeks ending June 15, per IRI.
