NBC has announced that it will stream the 2012 Super Bowl online as well as the network's other postseason games. Digital viewers can select camera angles and pull up game stats, which will be available on NBC's website and through Verizon's NFL Mobile application.
NBC is selling ads For TV And web to be sold separately, opening opportunities for advertisers who might not otherwise be able to pay for the television advertising on one of broadcast TV's largest telecasts.
The Super Bowl has broken viewing records for the last three years. CBS's telecast of the Super Bowl in 2010 was the most-watched event ever on broadcast TV. This year's broadcast on Fox beat that record, topping 111 million viewers. The online-streaming component of the 2012 game could add more viewership, though whether advertisers would consider that segment as valuable as TV viewership remains in question.
Source: AdAge Mediaworks