Tabasco is one of those brands like Xerox, Jacuzzi and Kleenex. It is a brand name, and a category definer. The company has been tremendously successful in creating a product that's as good on a taco as it is on scrambled eggs.
Now, in another extension of its reach, Tabasco is hoping that you'll want to start using its famous hot pepper sauce on your pizza. Thousands of pizzerias are participating in an effort to distribute over 5 million Tabasco samples. In addition to the samples, pizza boxes will carry a $1 coupon off a 5-ounce bottle of original Tabasco sauce.
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