At Target’s core is the message of high-quality, design-focused affordable products. Their tagline “Expect More, Pay Less” exemplifies that message. As does their latest “The Everyday Collection” marketing campaign, which highlights groceries in an entirely new way. The campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers—essentially promoting the items the way they promote their designer collections.
“‘The Everyday Collection’ campaign combines Target’s insight into guests’ everyday routines with our design and fashion credibility to showcase products at a great price,” said Jeff Jones, executive vice president and chief marketing officer, Target.