The Hawking of Marilyn Monroe's Stuffing Recipe

The postumous marketing of celebrity brands is a powerful business. Over the last few decades we've gotten used to seeing celebrity merchandise hawked in tasteful, and tasteless ways.

But a new book puts a new twist on a "tasteful" merchandising of a dead celebrity.

“Fragments” is a collection of letters, poems and scribblings of the legendary starlet from 1943 to her death in 1962.

Interestingly, one item in particular is getting a fair amount of attention.

Handwritten on stationery with a letterhead from a title insurance company, Monroe's recipe for preparing stuffing for chicken or turkey is apparently a big hit.

Because who wouldn't you want to take cooking advice from, other than Marilyn Monroe.

Ah, the power of brand marketing.

Source: The New York Times

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