The postumous marketing of celebrity brands is a powerful business. Over the last few decades we've gotten used to seeing celebrity merchandise hawked in tasteful, and tasteless ways.
But a new book puts a new twist on a "tasteful" merchandising of a dead celebrity.
Interestingly, one item in particular is getting a fair amount of attention.
Handwritten on stationery with a letterhead from a title insurance company, Monroe's recipe for preparing stuffing for chicken or turkey is apparently a big hit.
Because who wouldn't you want to take cooking advice from, other than Marilyn Monroe.
Ah, the power of brand marketing.
Source: The New York Times