The age old question! How does Google search work? Where do we start with this one?
Google is a highly complex algorithm that has numerous ranking factors that marketers have been trying to crack since the early days of the search engine. In this Google webmaster video the famous Matt Cutts describes just how Google search works. It is easy to say that Google identifies your links and passes over power to you but it is a bit more than that. There are numerous ranking factors that fall into play. I will give you a hint though, it has nothing to do with a having a “better” designed website than your competitors.
Take a moment to listen to Matt discuss the different factors so you can get a better understanding of things operate.