"Toe Tappy" Victory Dance Goes Viral Thanks to Coke Zero's "Make it Possible" Project

Coke Zero set out to create an international dance craze—and ended up with a victory dance.

Coke’s Make It Possible" project invited choreographers to submit videos of their dance innovations. Hundreds of submissions were uploaded from around the world, and, after sifting through videos, a smooth, side-to-side toe-tapping move called the "Toe Tappy" choreographed by Joel "Knucklehead" Turman was selected. He calls it a "victory dance."

Next, Coke Zero held an open audition for performers to submit their own interpretation of the dance for a chance to appear in an international marketing campaign, and Ogilvy Paris and director Nima Nourizadeh transformed Toe Tappy into a short web film featuring a young man who turns his frustrations against his parents into the inspiration for a new dance move, the Toe Tappy.

Check out the behind the scenes video for the film, and hear from five dancers who tried out to become the stars in the new campaign.


Sources: Creativity and The Coca-Cola Company

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