The Hillfigers are back. The Tommy Hilfiger Group has announced its Fall 2012 will once again feature the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand in a campaign called Hilfiger Hunt Club. This season the brand known for its classic American look infused with an unexpected twist on preppy tradition is taking the city crowd hunting—in true Town and Country style.
“For the Fall campaign the old gang is back again,” said Tommy Hilfiger. “The Hilfigers are up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town meets country inspirations, sporting life influences and military detailing of the Fall 2012 Runway Collections.”
Think of the Kardasians on the East Coast with less glitz and more prep. In this campaign, Tommy Hilfiger continues the series with a group of eclectic characters out of the city and into the country for the first grand foxhunt of the season. As the brand says, “Sound the fox horn. Round up the Morgans and the rest of the pack. Try to keep Noah out of the barn and Lea off of her horse. The tackroom is taken by Sam. The stableboys are all about Jax. Bernard is gunning for the prize. Eric’s tallying up the game cards. Meanwhile, Chloe’s got a little secret with a cold nose and a bushy tail. So get out your Wellies and tweed, jodhpurs and those adorable little hats. The game’s afoot… the fox is out of the bag… and oh, tally-ho, it’s going to be glorious!”
The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners. Hilfiger Hunt Club will break worldwide in the Fall of 2012 online, and in print, outdoor and social media. Print ads will run in key September 2012 fashion issues of Vogue, GQ, Vanity Fair, InStyle, ELLE and Harper’s Bazaar, with multi-page inserts in select issues.