The time that U.S. Households spend watching TV each week has not changed very much in the last 5 years. But, according to Forrester Research, time spent with newspapers is off by 26%, magazines by 18% and radio by 15%.
And, how are we filling that time (and more)?
We are spending time online, of course. Internet usage has skyrocketed--up 121% since 2005 to an average of 13 hours per week. That's about as much time as we spend watching TV.
It is worthy to note that over a third of the hours online are for work purposes, while TV is nearly exclusively a leisure activity.
Demographically, younger consumers (18-30) have been spending more time online than watching TV for some time, but for the first time, people 31-44 are also spending more time online than with TV.