To celebrate the 75th anniversary of Kraft Macaroni & Cheese, the company signed up two spokeswomen who were around when the brand first started.
Frankie, aged 87, and Dottie, a young 86, have been all over the digital socialsphere this week in a campaign to get people all a-giggle.
In a bit of stunt-promotion, Kraft let Frankie and Dottie takeover the Twitter and Facebook pages and its YouTube Channel for its MacNCheese brand as two 'Old Birds.' They tweeted, hashtagged, posted, commented, and responded to @replies."
Ad agency Crispin Porter + Bogusky is to be blamed/praised for the work.