Secretly, I am a huge fan of jingles.
Where did all of the "I am stuck on Band-aid brand, 'cause Band-Aid's stuck on me" and "I'm a Pepper, You're a Pepper" ads go?
UPS (via ad agency Ogilvy & Mather) is bringing the power of the jingle back with its latest spot. Take a look:
And here's a backgrounder on the campaign: