UPS' new campaign centers aroung the concept of "Logistics."
I've previously posted about how much I like their catchy jingle.
But now, they've taken the jingle to the streets (and YouTube) in what can best be called a Flashdance (a variant of a Flash Mob).
A group of choerographed dancers, backed by a blaring sound track (and a video crew), took to the streets of Chicago and performed to the company's catchy jingle in front of the Wrigley Building.
While the crowd of on-lookers seemed sparce, and the performance a mix of Glee, high school drill team and off-Broadway musical dancers; the concept of taking their brand to the streets--where you always see the brown-shirted UPS crew, and using social media to extend their campaign, should be well-respected.
Nice job, Brown.