USDA Approves Beef and Pork Re-branding. Bye-Bye Pork Butt.

Apparently, the National Pork Board, and the Beef Checkoff Program (yes, these are real organizations) have received approval from the USDA to update the names of meat. 

Deciding that the naming conventions of beef and pork had become confusing to consumers, the organizations decided to rename more than 350 names of meat cuts to give them a bit more sizzle.

Are their really 350 different names for meat? Consider Pork Butts, and Flank Steak; Beef Shoulder, Butler Steak, and Ribeye (not to mention 345 other names).

So the meat organizations have now updated the “Uniform Retail Meat Identification Standards,” or URMIS—a name that could use its own update. And what’s shocking is that some familiar names will be going away. Apparently there will no longer be something called a Pork Chop! Instead, you’ll soon be shopping for "Porterhouse Chops," "Ribeye Chops" and "New York Chops." The organization says this a way to indicate to consumers that not all Chops are created equal.

In a safer move, the organizations have removed the name “Pork Butt.” The meat, which is not a “butt” at all, will now be called a “Boston Roast.

The new retail names will also come with new labels, telling consumers what part of the animal's body the cut comes from. Because a Pigs Ear should be a Pig’s Ear.

Meat image courtesy of Shutterstock



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