Virgin Atlantic says "it's a new dawn, it's a new day, its a new life for me. And, I'm feeling good."

Virgin Atlantic wants to jumpstart a post-recession, post 9-11 image makeover with a new advertising campaign to reinforce its "it" factor image and help it recover from the last couple of years of a recessed global economy.

This is the first truly global TV campaign for the airline, with special focus on the UK and key US cities including New York, Washington, Boston, San Francisco and Los Angeles.

With a musical track of Nina Simone's "Feeling Good" (covered by the group Muse) "The campaign takes the viewer on a metaphorical flight with Virgin Atlantic, guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline," said Virgin Atlantic.

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