Volkswagen in Italy (Volkswagen Italia) wanted to convince people to be more responsible towards the environment, especially at Christmas time when tons of paper and plastic are wasted in wrapping and packaging of gifts.
So, they launched the Instant Christmas Recycler--a booth where you drop recyclables in a slot, and are returned your discarded items as a Christmas tree ornament.
While I am not clear on the connection to Volkswagen (what is their record on recyclable products?) I like the novelty, the viral nature of the video they produced, and the idea that Christmas trees are adorned with recycled ornaments and stories of how Volkswagen turned their trash into ornaments. Nice job.