Advertisers spent $2 Million per 30-second commercial for the "Friends" finale on NBC. And, they coughed up $1.42 Million for a spot on the finale of "Seinfeld."
This should help put into perspective, the $1 Million bids being placed for a spot on the final episode of The Oprah Winfrey Show, scheduled for May 25.
And, that $1 Million does not even come with any sort of traditional ratings guarantee.
But who needs a guarantee? This is The Oprah Winfrey Show. Odds makers are estimating that the finale will draw at least double that amount in live viewing (trending right now at 7 million per episode); plus time-shifted deliveries could bring the total up to as many as 25 million viewers.