Want to get close to Oprah? Advertisers to pay $1 Million for 30-second spot on finale

Advertisers spent $2 Million per 30-second commercial for the "Friends" finale on NBC. And, they coughed up $1.42 Million for a spot on the finale of "Seinfeld."

This should help put into perspective, the $1 Million bids being placed for a spot on the final episode of The Oprah Winfrey Show, scheduled for May 25.

And, that $1 Million does not even come with any sort of traditional ratings guarantee.

But who needs a guarantee? This is The Oprah Winfrey Show. Odds makers are estimating that the finale will draw at least double that amount in live viewing (trending right now at 7 million per episode); plus time-shifted deliveries could bring the total up to as many as 25 million viewers.

Source: Adweek

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