Pistachio grower Paramount Farms has signed former Illinois Governor and convicted felon Rod Blagojevich, "Jersey Shore" star Nicole "Snooki" Polizzi to appear in its new $20 million ad campaign for Wonderful Pistachios.
WSJ.com describes two of the the spots: "In one spot, the former governor is seen opening an attaché case full of pistachios as a voice-over chimes in: "Rob Blagojevich does it innocently." Decked out in a revealing black and neon-green swimsuit, Ms. Polizzi uses a tanning bed to crack open a nut in another spot. "Snooki does it with UV rays," a voice-over intones."
Last year, the company rolled out a $15 million "Get Crackin'" ad campaign featuring B- and C-list celebrities including Bristol Palin's baby daddy Levi Johnston, Wee Man, and Christopher Knight aka Peter Brady of the Brady Bunch.