Wikia hires new CEO and SVP of Marketing, and expects big growth

Wikia, the famous user-generated web publisher founded by Jimmy Wales, has a new CEO and SVP of Marketing.

The company says that the decision to hire Craig Palmer and Jennifer Betka will have a dramatic impact on the brand and strategic direction of the company.

Launched in 2004, Wikia has over 275,000 communities where people collaboratively pursue their interests and share their knowledge on the web. Using Wikia, anyone can form new communities around any subject they love or participate in existing communities. With over five million pages of content, Wikia attracts more than 50 million global unique visitors per month and is a Top 50 Internet site according to Quantcast.

“Craig is a perfect fit for Wikia’s next stage of growth, which will rely on efficient processes that can help us rapidly scale our community, revenue, and profit,” says former CEO Gil Penchina, who led the company from a 10-person startup in 2006 to the popular network it is today. “Craig’s history of building successful businesses in content, online media, and technology makes him well-equipped to lead Wikia.”

"With Craig and Jennifer’s vision and leadership added to our already stellar executive team, Wikia is going to move fast through the next growth phase,” says Jimmy Wales, co-founder of Wikia and founder of Wikipedia. “We're ushering in a
new standard of user experience, welcoming the person who goes beyond the 'like' button to generate something of value to themselves and their communities."

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