"The suspense is terrible... I hope it'll last." - Willy Wonka
Nestle, who bought Dreyer’s Grand Ice Cream a few years ago, is test-marketing a line of high-end ice cream under the Wonka brand in San Francisco (home of Dreyer’s).
Nestle has owned use of the 1971 movie character’s name for the last three decades and affixed it until now mostly to candy.
“We saw the super premium ice cream category as the perfect opportunity to instill Wonka’s ingenious spirit and imagination for people of all ages to enjoy,” said Tom Kim, known as Nestle’s “master of swirl.”
“People are always looking for new and inventive flavors in ice cream,” Kim said. “Who else can better deliver on inventive flavor combinations than Willy Wonka himself?”
As our friends over at EaterSF point out, no word on whether potential flavors might include Lickable Wallpaper, Veruca Salt, or Oompa Loompa. But here’s a look at the 7 flavors that are making it to your grocer’s freezer:
- Kerfuffle Truffle – chocolate ice cream with chocolate truffles and swirls of fudge.
- Chipperberry Swirl – black raspberry and vanilla ice cream with chocolate chips.
- Chocolate Mintropolis – chocolate ice cream with peppermint patties and chocolate mint.
- Caramel Nut Kadoozle – caramel ice cream with mixed nut brittle and walnut caramel swirl.
- Chocolate Chipper Chip – vanilla ice cream with chocolate and potato chip bark pieces.
- Chocolate Snowflakes – vanilla ice cream with chocolate flakes
- Kernelpuff Caramelstuff – caramel corn ice cream with popped kernels, pecan pralines and salted caramel swirls.
“People in the Bay Area are huge fans and experts when it comes to super premium ice cream, so we wanted to go where there was demand,” Kim said.