Yahoo CEO says: Forget about fairy dust

In her classic, direct and quirky fashion, Yahoo chief Carol Bartz says that she can't use "fairy dust" to change her company's direction or fortunes and that investors will have to give her time to reshape the company gradually.

So far during Bartz's 20 months on the job. she's focused on shedding unnecessary costs and strengthening Yahoo's international reach, but she warns the turnaround remains a work in progress.

It also seems like a new vision is in order. What will the new Yahoo stand for (rationally, emotionally; products, brand) still seems very up-in-the-air.

via WSJ

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