Yahoo is reportedly going to spend more that $100 million dollars on a new direct-to-consumer marketing campaign.
The ads will run on TV and online and in other media in the U.S. and nine other countries.
The campaign is an effort to reinvigorate the brand-whic was once the Twitter-and-Facebook of its day.
Yahoo's new Chief Executive Carol Bartz reportedly believes the company has been getting a bum rap — something she hopes to reverse with the new advertising push.
"When you get outside of New York City and Silicon Valley, everybody loves Yahoo," Bartz said Tuesday during a press conference that was webcast. "Why are you (the media) so cynical about us? Be cynical about frigging Google. If you don't love us, leave us alone."
