Foursquare checks-in at the largest digital billboard in Times Square

Guess who's checked-in at the largest digital billboard in New York City's Times Square?

Foursquare.

The geo-locating services that lets you "check-in" ad alert friends of your location and activities, has worked a deal with the American Eagle (who owns the retail space, and billboard located atop it) to broadcast its message across one of the most heavily trafficked sites in the U.S.

The billboard is a multi-level, multi-directional digital outdoor board which is said to be the largest digital billboard in Times Square.

The board urges people to "Check in. Find your friends. Unlock your city."

It is a big marketing step for the fledgling start-up.

Here's TechCrunch's take:

The phrase “you can’t buy this kind of publicity” comes to mind — probably because Foursquare, while well-funded, undoubtedly couldn’t buy this type of ad. (American Eagle owns the billboard, [head of business development Tristan] Walker tells us.) And yet there it is.

This also managed to one-up the big branding rival Gowalla got in New York City earlier this year when they were a part of a massive billboard that loomed large over Madison Square Garden.

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